# AiSeoCourse.net > AiSeoCourse.net is a free online course about AI search visibility for local businesses, published by > LocusPilot and written by Adam Yong. It covers how assistants such as ChatGPT, Perplexity, Gemini and Google > AI Overviews retrieve and cite information about a local business, and what an owner or their SEO can change > on a Google Business Profile, a website and third-party sources to affect that. The course has eight lessons > of roughly eighty minutes of reading in total, plus a ninety-day checklist, a ten-term glossary and 32 > supporting guides. It was published in September 2026, requires no registration or payment, and is reviewed at > least monthly. Its material is drawn from 200+ local business sites LocusPilot has built since December 2025. - Email: hello@aiseocourse.net - Publisher: LocusPilot (https://locuspilot.com/) - Author: Adam Yong, Author & Founder, LocusPilot - Published: September 2026 - Price: Free. No registration, no payment, no email capture. - Level: Beginner. ~80 minutes of reading across 8 lessons. - Review cycle: At least monthly; every change dated in the changelog. - Language: English ## Lessons - [Lesson 1: How AI Search Picks Local Businesses](https://aiseocourse.net/lessons/how-ai-search-picks-local-businesses/): The retrieval-and-citation mechanics behind every AI recommendation of a local business. - [Lesson 2: Turn Your Google Business Profile Into a Clean Fact Source](https://aiseocourse.net/lessons/google-business-profile-for-ai-search/): Making your Google Business Profile the clean, consistent fact source AI engines prefer. - [Lesson 3: Write Pages an AI Assistant Will Actually Quote](https://aiseocourse.net/lessons/local-site-content-ai-can-cite/): What on-page content AI assistants are willing to quote, and how to write it. - [Lesson 4: Make Your Business Machine-Readable With Schema](https://aiseocourse.net/lessons/schema-and-structured-data-for-local-ai-seo/): Machine-readable facts so AI engines can resolve your business as an entity. - [Lesson 5: Build a Local Site AI Crawlers Can Actually Reach](https://aiseocourse.net/lessons/build-a-local-site-ai-can-find/): The technical baseline that lets AI crawlers reach and read your site. - [Lesson 6: Reviews, Mentions and Citations That Feed AI Answers](https://aiseocourse.net/lessons/reviews-mentions-and-citations/): How off-site signals feed the facts and sentiment AI assistants repeat. - [Lesson 7: Measure Your AI Search Visibility Without Guessing](https://aiseocourse.net/lessons/measure-your-ai-search-visibility/): A way to tell whether any of the previous work is landing. - [Lesson 8: Where to Go Next After Foundation-Level AI SEO](https://aiseocourse.net/lessons/where-to-go-next/): An honest assessment of what the course covers and where its ceiling is. ## Reference - [The 90-Day Local AI SEO Checklist](https://aiseocourse.net/checklist/): every task from the eight lessons sequenced across three months. - [AI Search Glossary](https://aiseocourse.net/glossary/): the ten terms the lessons rely on, defined in plain language. - [All guides](https://aiseocourse.net/guide/): 30 single-question guides, each attached to the lesson it supports. ## Guides - [AEO vs GEO vs Local SEO: Which One Are You Actually Doing?](https://aiseocourse.net/guide/aeo-vs-geo-vs-local-seo/): One-line definitions of each, where they overlap, what a local business should actually care about, and why most vendor distinctions are marketing. - [ChatGPT Search vs Google AI Overviews vs Perplexity: Where Each One Gets Local Business Facts](https://aiseocourse.net/guide/chatgpt-vs-ai-overviews-vs-perplexity-local-facts/): Which sources each engine leans on for local queries, what a citation looks like in each, and where to spend your effort first. - [Citations vs Unstructured Brand Mentions: Which Moves AI Visibility](https://aiseocourse.net/guide/citations-vs-unstructured-brand-mentions/): What each is, how each reaches an AI answer, why directory volume plateaus, and where to spend your next 10 hours. - [Do You Need Schema to Appear in AI Overviews?](https://aiseocourse.net/guide/do-you-need-schema-to-appear-in-ai-overviews/): A direct answer: what schema demonstrably helps with, what it doesn't, and who should skip it and do content work first. - [Google Business Profile vs Apple Business Connect vs Bing Places: Which to Claim First](https://aiseocourse.net/guide/gbp-vs-apple-business-connect-vs-bing-places/): Which assistants read which profile, the effort-to-payoff for each, and a claiming order for an owner with limited time. - [How AI Reads Your Reviews: What Sentiment Analysis Picks Up](https://aiseocourse.net/guide/how-ai-reads-your-reviews/): What aspect-based sentiment analysis extracts from review text, which attribute words recur, and why a few specific reviews beat many generic ones. - [How Often to Re-Check Your AI Search Visibility](https://aiseocourse.net/guide/how-often-to-recheck-your-ai-search-visibility/): Why weekly checking produces noise, a monthly and quarterly rhythm that works, and what to log each time. - [How Often to Update Your Google Business Profile](https://aiseocourse.net/guide/how-often-to-update-your-google-business-profile/): A realistic cadence for posts, photos, hours and review replies, plus a 20-minute monthly routine and what is just busywork. - [How Retrieval-Augmented Generation Decides Which Local Business to Name](https://aiseocourse.net/guide/how-rag-decides-which-local-business-to-name/): Query, retrieval, grounding, answer: walk the four steps an AI assistant takes, and see exactly where your business can intervene. - [How to Add JSON-LD to a Local Business Site](https://aiseocourse.net/guide/how-to-add-json-ld-to-a-local-business-site/): Where the script tag goes, how to do it on WordPress or a site builder, how to validate it, and the mistakes that silently break a block. - [How to Ask for Reviews Without Breaking Google's Rules](https://aiseocourse.net/guide/how-to-ask-for-reviews-without-breaking-googles-rules/): What Google prohibits, timing and wording that work, SMS and email templates, and how to handle a negative review. - [How to Pick Your Primary Google Business Profile Category](https://aiseocourse.net/guide/how-to-pick-your-primary-gbp-category/): Why primary category outweighs every secondary one, how to research what competitors use, and what happens after you change it. - [How to Test Whether ChatGPT and Perplexity Recommend Your Business](https://aiseocourse.net/guide/how-to-test-whether-chatgpt-recommends-your-business/): Build a prompt set that mirrors real customer questions, run it across engines, and record results without fooling yourself. - [How to Write a Service Page an AI Will Cite](https://aiseocourse.net/guide/how-to-write-a-service-page-an-ai-will-cite/): A section-by-section structure for the pages that matter most commercially, with a worked example you can adapt. - [llms.txt for Local Businesses: What It Is and Whether It Helps](https://aiseocourse.net/guide/llms-txt-for-local-businesses/): What the proposed standard is, which engines consume it today, a minimal example, and an honest verdict on effort versus payoff. - [Long-Form Guides vs Short Answer Pages: What AI Search Actually Pulls From](https://aiseocourse.net/guide/long-form-guides-vs-short-answer-pages/): Why passage-level clarity beats word count, when a long guide is justified, and how to split a bloated page. - [Marking Up areaServed When You Serve Several Towns](https://aiseocourse.net/guide/marking-up-areaserved-when-you-serve-several-towns/): areaServed shapes, how many places to list before it stops helping, and keeping schema consistent with your profile service areas. - [NAP Consistency Explained: Why One Wrong Phone Number Breaks AI Answers](https://aiseocourse.net/guide/nap-consistency-explained/): What NAP consistency means, how one mismatch spreads through data aggregators, and a simple audit pass you can run this week. - [robots.txt for AI Crawlers: Allowing GPTBot, ClaudeBot and PerplexityBot](https://aiseocourse.net/guide/robots-txt-for-ai-crawlers/): Per-bot user-agent strings, allow and disallow blocks to copy, what blocking actually costs you, and how to verify the file is live. - [Service-Area Businesses With No Public Address: What to Do](https://aiseocourse.net/guide/service-area-businesses-with-no-public-address/): How hiding your address changes what AI can verify, how to set service areas correctly, and what to put on your site instead. - [Using sameAs to Link Your Business to Wikidata and Your Real Profiles](https://aiseocourse.net/guide/using-sameas-to-link-your-business-to-wikidata/): What sameAs does, which profiles to list and in what order, whether you need a Wikidata item, and how to check the links resolve. - [Website Builder vs WordPress for an AI-Findable Local Site](https://aiseocourse.net/guide/website-builder-vs-wordpress-for-ai-findable-site/): What each platform makes easy or hard for schema, speed and control, migration cost, and a decision rule by situation. - [What Is Generative Engine Optimization (GEO)?](https://aiseocourse.net/guide/what-is-generative-engine-optimization/): A plain definition of GEO, how it differs from classic SEO, and what a local business actually changes, without the vendor jargon. - [What LocalBusiness Schema Is and Which Fields Matter](https://aiseocourse.net/guide/what-localbusiness-schema-is-and-which-fields-matter/): The LocalBusiness type and its subtypes, the fields worth filling, the ones that change nothing, and a minimal working example. - [What Makes a Page Quotable by an AI Assistant](https://aiseocourse.net/guide/what-makes-a-page-quotable-by-an-ai-assistant/): Self-contained answers, specific verifiable facts, clean headings and dates: the properties that make a passage citable, with examples. - [What to Do After You Finish the 90-Day Checklist](https://aiseocourse.net/guide/what-to-do-after-the-90-day-checklist/): The recurring monthly and quarterly tasks, what to re-audit and when, and the signs your foundation has slipped. - [What to Do When AI Search Says Something Wrong About Your Business](https://aiseocourse.net/guide/what-to-do-when-ai-search-says-something-wrong/): Why the error usually starts off-platform, how to fix the underlying source, the feedback routes that exist, and realistic timelines. - [When Foundation-Level AI SEO Stops Being Enough](https://aiseocourse.net/guide/when-foundation-level-ai-seo-stops-being-enough/): The signals you've outgrown the basics, what advanced work involves, and an honest DIY-versus-hiring comparison. - [Which AI Crawlers Read Your Site: GPTBot, PerplexityBot, ClaudeBot and OAI-SearchBot](https://aiseocourse.net/guide/which-ai-crawlers-read-your-site/): What each named AI crawler is, who runs it, the difference between training and search crawls, and how to spot them in your server logs. - [Why AI Assistants Recommend a Competitor Instead of You](https://aiseocourse.net/guide/why-ai-assistants-recommend-a-competitor/): The usual causes, thin profile, no citable page, stale third-party data, how to check each one, and what to fix first. ## Blog - [The Free AI SEO Course for Local Businesses Is Now Live](https://aiseocourse.net/blog/ai-seo-course-for-local-businesses-now-live/): All 8 lessons, the 90-day checklist and the glossary are published and open. No paywall, no email capture. Here's what's inside and who it's for. - [What 200+ Local Site Builds Showed Us About AI Search](https://aiseocourse.net/blog/what-200-local-site-builds-showed-us-about-ai-search/): The lessons in this course come from LocusPilot's builds since December 2025 and their Search Console data. Here are the patterns that shaped the curriculum. ## Areas Served Global. The course is published in English and has no geographic service area. Its worked examples use United States and United Kingdom local-business conventions, and the schema, Google Business Profile and crawler guidance applies in any country those products operate in. ## Optional - [About](https://aiseocourse.net/about/): who publishes the course, what it is based on, and the commercial relationships behind it. - [Adam Yong, author](https://aiseocourse.net/author/adam-yong/) - [Editorial policy](https://aiseocourse.net/editorial-policy/): sourcing, review and correction standards. - [Changelog](https://aiseocourse.net/changelog/): dated record of curriculum revisions. - [Contact](https://aiseocourse.net/contact/) - [Full Content](/llms-full.txt): the text of every page on this site, lessons in full, longer guides trimmed to their opening answer. ## Disclosures LocusPilot publishes this course and is used as a worked example in Lesson 5. The AI SEO Rainmakers link on the homepage and in Lesson 8 is a Skool referral link. No SEO software vendor sponsors this site.